Product Owner · PM · Front-End

Ana A. Friedland

I lead product lifecycle work end to end — strategy, backlog, build, and launch — across AI/BI platforms and e-commerce marketplaces. Eight years turning messy requirements into shipped value.

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8+ yrs shippingTrilingual · EN / PT / ESDual citizenship · US / BR
Portrait of Ana A. Friedland

45%

owner retention lift at EZ2EAT

About

I sit where business and engineering meet — translating stakeholder goals into requirements developers can actually ship, then testing every release across environments before it goes live.

AI / BI

Product owner on an AI/BI-driven platform at SpectC.

Marketplaces

Full-lifecycle ownership of two-sided e-commerce platforms.

Front-End

Hands-on builds for Penn Medicine, Macy's and more.

Experience

Eight years, six roles

  1. Product Engineering & QA Lead

    Nov 2025 – Present

    SpectC · AI-Powered Platform

    Product owner partnering with engineering from architecture to ship; grooming the backlog, writing clear requirements, and testing every release across environments before go-live.

  2. Front-End Developer / Product Support

    Jun 2024 – Present

    Penn Medicine

    Building code and executing page launches across Marketing, Lurie Institute, and Pennsylvania Hospital; contributing to the pennmedicine.org redesign.

  3. Sr. E-Commerce Developer / Product Manager

    Feb 2024 – Aug 2024

    Orchid · Multi-tenant eCommerce

    Managed backlog and sprint priorities in Jira and Asana for a multi-tenant CMS mirroring Shopify's storefront architecture, with GA4-driven stakeholder updates.

  4. Front-End Developer / Project Manager

    Jul 2023 – Dec 2023

    Alternaversal · Creator Platform

    Owned 0-to-1 product delivery from scoping through launch, defining requirements with design and engineering and hitting milestones independently.

  5. Front-End Developer

    Apr 2022 – Feb 2023

    Macy's

    Built special-event and sales pages across Macy's brands with Marketing, running A/B tests and holding accessibility, SEO, and brand standards on every release.

  6. Product Manager / Lead Developer

    Feb 2017 – Jul 2019

    EZ2EAT · Two-sided Marketplace

    Owned the full lifecycle for restaurant partners; diagnosed churn via account-level data and redefined onboarding, marketing and order alerts — driving a 45% retention increase.

Products

Five things I built, live

Gather · Photo Album

gatherphotoalbum.com

Gather · Photo Album

A shared album that lets families collect and revisit memories together.

Visit
Global Chat Connect

globalchatconnect.com/chats

Global Chat Connect

Real-time conversation spaces that bridge teams across borders.

Visit
Bulldog Ant POS

pos.thebulldogant.com

Bulldog Ant POS

A point-of-sale built for fast, friendly everyday transactions.

Visit
Gift Card Haus

giftcardhaus.com

Gift Card Haus

A gift-card marketplace where buying, sending and redeeming feels effortless.

Visit
BudgetBite

budgetbite.co

BudgetBite

Smart recipe costing — import recipes, track grocery prices, and know what every dish actually costs.

Visit
Capabilities

The full stack of shipping

Product strategyBacklog & prioritizationJira · AsanaSprint planningRequirementsQA across environmentsFront-end / ReactGA4 analyticsSEO & accessibilityUser feedback
Education & Certs

  • AI Product Management (AI PMP)

    Microsoft

  • B.A. Social Communication / Journalism

    Federal University of Espírito Santo, Brazil

  • Advanced SEO Strategy

    UC Davis (Online)

  • Full Stack JavaScript & React.js

    Lambda School

Contact

Let's build the next thing.

Open to product, engineering and marketplace work. Reach out and I'll get back to you.

Emailanagwebdeveloper@gmail.comPhone(657) 226-0606
LocationCollegeville, PA

Ana A. Friedland · Product Owner · PM · Front-End Developer